Web site marketing effective Internet marketing from Targetem

White-Hat, Black-Hat, Ethical SEO & Penalties

Tricky SEO can get you busted, completely kicked out of the search engines. Don't take any chances.

At Targetem, we build #1 websites, but we don’t claim to do it overnight or to use any secret magic. We operate on a principal of best-practices. We only perform clean, white-hat, ethical optimization – meaning that we stay fully within the rules published by the search engines. We do not use hidden text or links, doorway pages, cloaking, link farms or any other practices considered to be unethical by the search engines. Those techniques can cause a site to be penalized or even banned from the index. See:

http://www.google.com/webmasters/guidelines.html

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

Some black-hat techniques are difficult for search engines to detect. Even though the search engines have a hard time detecting these techniques, you can be sure that most qualified SEO professionals can easily spot them. And then, they simply file a “spam report” with Yahoo or Google. The major search engines will investigate a detailed, accurate and properly filed spam report, with ultimate removal of the offending site a likely outcome. Ask around, it happens…

See how easy it is to file a search-engine spam report:

http://www.google.com/contact/spamreport.html

http://help.yahoo.com/help/us/ysearch/deletions/deletions-07.html

If you use these tactics, eventually at least one of your competitors will hire a SEO company that will report it. The black-hat stuff will be discovered. Spam reports get filed. The offending site gets kicked out of the search engines. It can take 6 months to a year or longer to get reinstated, if reinstatement is possible at all.

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