Internet Marketing Basics: Start By Selecting The Right provider

Picking The Right SEO Company

We generally believe in a positive approach to things, but when it comes to explaining what to look for when picking a SEO company, it's actually easier to tell you what to avoid.

Unethical or “black hat” practices.
We cannot stress this enough. Some SEO consultants use tricks that are prohibited, and can result in total eviction of an entire website from the search engine when detected.
Common tactics are doorway pages, mirror sites, hidden text, cloaking – the list is long. More on this.

Meta Tags.
It's the 21st century. Meta tags are dead. Any SEO company still talking about meta tags is either asleep, or hoping that you are.

Search Engine Submissions
Search engines don't want you to submit, they want to find your pages by following links from other websites that they have already indexed. And if you must submit, use the free Google or Yahoo XML submit, and do it yourself. Don’t make a rookie mistake.

Get Top-10 Rankings In Over 200 Search Engines
We always smile when we see this...we just want to know what kind of search engines these are, and what kind of searcher actually uses them. We only know of a few search engines that matter.

Content Stuffing/Article Submissions
This is the latest money-wasting SEO gimmick making it's rounds. Search engines don't want the same spammy articles indexed over and over again. Duplicate content penalties kill off rankings for article spam.

Listing Their Customers.
Publishing customer’s names on a SEO website is just like painting a bulls-eye on the customers forehead. We say it's a bad thing to do. Competitors, and especially search engines, don’t need to know.

Warranty. Is there a warranty on their work?

Qualifications. Have you noticed that many web designers say they are also internet marketing or SEO experts? That’s like saying the mechanic down at the local garage is an expert at rebuilding an engine. Maybe so, but does he build racing engines, the kind that win the Daytona 500?

Overnight Success. It can take a while, a few months even, to see big improvements at Google. Yahoo, MSN and others take at least one month. Beware of SEO's that enroll you in a PPC or a “paid placement” campaign without being clear about ongoing costs and a full disclosure of how they make their money.

Guarantees. Only an insurance company can guarantee things that are beyond it's control. A good SEO will tell you, based on experience, what can be expected - but it is considered highly unethical in the SEO industry, for a SEO company to guarantee specific results for any specific keywords. A good Yahoo News article spells it out:

"What ranking guarantees do you provide?
If the answer is anything but "none," look elsewhere."

Read the full article here.

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