There's a classic, 800-word Search Engine Optimization Code of Ethics published on Bruce Clay's Web site, and we encourage you to read it. He's a giant in the SEO field.
Two great resources that spell out some things to think about:
Picking The Right SEO Company
White-Hat, Black-Hat, Ethics & Penalties
At Targetem, we believe shorter is always better when it comes to Web marketing, so here's our 3x5 card version of an Internet Marketing Code of Ethics.
Looking for an ethical search engine optimization company? Look no further.
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