Strategic Internet Marketing Virginia SEO firm Targetem

Strategic Internet Marketing Online

Strategic Web marketing decisions, much like good strategic decisions in war, are based in large part on intelligence and good scouting.

So consider this a scouting report on SEO and Internet marketing trends.

• Ethical SEO is more important than ever, because not only are the cheaters relentless, so are the search engines in stamping it out.

We were recently approached by a prospective client quite proud that he'd built about two dozen doorway pages to help boost his traffic. We told him that in fact these pages would get him penalized and busted. He told us we were wrong - that he had properly followed the advice given on a well-known SEO Web site (one that we won't name here). We took a look, and found some of the pages had already begun disappearing from the index. Within a few more days, they were all de-listed. Do yourself a favor and call us first; don't needlessly waste your online marketing efforts.

• Location information is more important than ever.Major search engine operations such as Google, Yahoo and the new MSN are refining ways to automatically match search results with your location. Check out the Google labs area sometime, you will see that their local search capabilities are quite impressive to this point. Don't wait to engineer your site for local search after it becomes commonplace.

• In category after category, PPC bids continue to climb upwards. We routinely hear from people who always figured it was too expensive to optimize for free, organic listings. With many PPC bid categories doubling in less than a year, it may be time to recalculate your potential ROI from an organic listings campaign.

• Affiliate programs. Most affiliate programs do not help search engine rankings, and in some cases they can actually harm rankings. That's because of two issues:
1) Search engines, as well as directories like DMOZ, frown on web pages that contain affiliate links
2) Affiliate links are not normally counted as "real" links and therefore do not assist in gaining link popularity.

We have a methodology that resolves both of these issues in a unique way, allowing affiliate links to do what they are supposed to do while helping -and not hurting - the organic rankings.

Here's our online internet marketing affiliate program page.

• Better search engine algorithms. Every person on our staff expects themed, contextual searches to increase in coming years. We are already seeing the increased use of semantics and related concepts being used in the search algorithms. This is a good thing; when most people do a search for Paris Hilton, they are looking for a tanned socialite, not a hotel on the avenue de Suffren.

And finally, not a prediction but a wish: May all your online Internet marketing efforts be a success.

And if they're not, call us toll free 1-877-216-3008.

Targetem. Search engine optimization and strategic Internet marketing from Tidewater Virginia.