Internet Marketing Research Targetem a Virginia SEO firm
Oops - Over-Optimization Penalty
We begin this page with the bottom line:
While the precise tipping points for the over-optimization penalties remain closely guarded search engine secrets, if you're trying to boost your site ranking by steadily increasing the things that appear to be working for you, at some point you'll not only stop climbing, our site may disappear entirely.
From the dawn of search engines, people have tried to fool them. Pages of nothing but keywords, pages keyworded for something that has nothing to do with the page, affiliate pages that suck you in so they can refer you to another page somewhere else.
It's an arms race. Spammers come up with a new technique, and the search engines counter. Spammers try a new method, and the search engine algorithms adapt.
And the search engines generally win.
If you're thinking of spamming your way to the top, here's what you're up against.
• one of Google's founders, while a student at Stanford, built a working printer out of Legos.
• the most-read parody ever posted on the Web, Lincoln's Gettysburg Address as handled by the Microsoft PowerPoint AutoContent Wizard, was not created by a comedian or writer. It came from Google's director of search technology.
Why do we bring all this up? Because search engines are smart and the people who design them are even smarter.
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