Natural Rankings Are Great But PPC Has Its Place Too

Internet Marketing: Paid Placement vs. Optimization

You've heard it before -- if your site is not in the Top 10 for its keyword category, your Internet marketing efforts will have to rely on paid inclusions.

Well, sort of.

At one of the two nationwide leaders for paid search engine links, the average bid has doubled in the last 12 months. In many cases, businesses are finding it hard to post a positive ROI with such expensive click-throughs.

There's another approach, you know -- blanket coverage of all the lesser-used, and lower-cost, related keyword combinations.

This approach to Internet marketing has been used by a number of companies, and a fairly famous case study can be found at the Marketing Experiments Web site. If done right, it works -- and getting it done right can hinge on your choice of a Web marketing expert.

Another factor to consider is total revenue per click – that is, sales divided by visits from both organic and paid listings. Anyone who does this sort of analysis will quickly see that the higher the percentage of organic, free listings, the lower the cost per sale.

And why do we bring this up? Because the money spent on boosting your organic search traffic with Internet marketing SEO specialists such as Targetem will be more cost effective in the long run than relying only on paid ads.

Target Electronic Marketing. Look at the companies that want to sell you totally pay per click, and look at the companies that want to sell you totally on search engine optimization, and then stop and think about the value of a company that will objectively look at both approaches and say "here's what we believe is the best approach."

Call Toll Free 1-877-216-3008 for details or fill in a customer survey form to get your internet marketing program started.