As SEO consultants in Virginia's Tidewater area, we'd like to make two points about what location means in the Internet marketing world.
First, our list of Internet marketing clients includes companies hundreds, even thousands, of miles away. It also includes companies within walking distance.
The beauty of the Web may be that it's world-wide, but a lot of people prefer to deal with somebody nearby.
Many folks find a comfort level in face-to-face contact, in meeting for lunch instead of relying on conference calls, emails and client extranets.
As SEO consultants, we know what out-of-town clients need and what our neighbors need, and are equally versed in serving both.
The real area where location matters in search engine optimization is in the increasing sophistication of major search engines and their ability to match results to your location.
See: Local Search, Yellow Pages & SEO
The beta MSN search had a "near me" button when it launched (even though it was pulled offline after a bit for more fine tuning). Yahoo and Google have Local options, and Google AdWords has a way of matching paid ads to your location.
The fact that terms such as Virginia and search engine optimization can be matched is not all that surprising. If you are searching for a plumber in Des Moines, you don't need results from Duluth. Don't forget that when Ask Jeeves launched, its founders spoke boldly of challenging telephone yellow pages. Location-specific search would be a key component of any such strategy.
In fact, we have already started studying to see if unethical search engine spammers could cheat in the rankings by lying about their address being closer to city centers. It may sound like an odd thing to study, but hey, as consultants, it's our job to stay ahead of the cheaters.
At Targetem, we believe our clients need to score well for both their relevant keywords and for many clients, for their relevant keywords matched to their location. It's not something every SEO outfit is doing nowadays, but that's just yet another reason to pick Targetem for your Internet marketing services.
So give us a call toll free at 1-877-216-3008. You'll be amazed how much you can learn in a single phone call, and in fact, you can learn even more if you fill out a Internet marketing needs survey first.
And for the record, our Virginia Internet marketing firm may be local, but 80% of our customers are in other states. We are a local company with a national service footprint. All of our employees live in the Tidewater, Virginia area. To gain more focus, in 2004 we moved our Virginia Beach, Va. office staff, combining them with our Norfolk staff in our new offices in downtown Norfolk, Va. Our home region, which also includes Chesapeake, Suffolk and Portsmouth, is sometimes referred to as Tidewater, Virginia or Hampton Roads, Virginia, though in a strict, technical sense, Hampton Roads is the water, not the land.