Improving the efectiveness of a website
Web Site Marketing: Site Effectiveness
Yes, we can make pigs fly, but we would rather help you turn your pig into a rocket ship. That means that if you let us, we will work to improve the quality of your content, the satisfaction of your users, and above all, create a website that not only ranks well but performs well.
We start by recommending Steve Krug's book "Don't Make Me Think." This is not an affiliate link and we get no money for saying that. We just believe it’s the best quick read there is on website effectiveness, and a valuable first step when planning your website marketing campaign.
Secondly, we believe all Web site projects boil down to a simple question: What do you want to say and how to do you want to say it? The most under-appreciated aspect of Website marketing is a sense of tone.
Third, we believe every page should draw the same in every browser. For a lot of Web developers, cross-browser compatibility ceased to be an issue when Netscape 4.x faded away. Not true: nowadays the problem isn't between browsers but operating systems. By keeping your site Mac and Linux friendly, you do not unnecessarily distance yourself from a growing market segment (and a generally upscale segment at that).
Fourth, effective Web sites are oriented from the users perspective, not the owners or developers. You already know everything about your business; your visitors are likely to know very little, so make it clear, make it short, and get people to their destination in three clicks or less.
Fifth, remember the power of the search box. If you include a search box, one third of all users will navigate through it regardless of the quality of the navigational scheme.
And finally, test, test and test again. The beauty of Web site marketing lies in your ability to change things at will. No matter how much thought you've put into your Web site, something will surprise you when you watch a user go through your site. Guaranteed.
We've barely scratched the surface here, so fill out a customer survey to obtain more information. Yes, we specialize in search engine optimization and improving your site standing in major search engines, but always remember that while taking the time to make your site more search engine friendly, you can make it more user friendly, too.
Contact us toll free at 1-877-216-3008
info@targetem.com